Innovation in Sustainable HRM and General Management: Administrative Practices and Management

• Digital Human Resource Management
• Cross-Cultural Communication
• Sustainable Talent Acquisition & Retention
• Knowledge Management
• Green HR Practices
• Diversity, Equity and inclusive Practices

• Aspects and effects of Moonlighting
• Business Ethics and Corporate Governance
• Employee Engagement in Phygital Organisation
• HR Analytics
• Re-imagining in Learning and Development

Innovation in Marketing Management

• Big Data Analytics
• Ethics in Marketing
• Entrepreneurial Marketing
• Green Marketing
• Value driven Marketing
• International Marketing
• Marketing Analytics
• Neuromarketing
• New Product Development
• Retailing
• Social Media Marketing

• Digital Marketing
• Rural Marketing
• Services Marketing
• Sports Marketing
• Strategic Marketing
• Marketing 4.0
• Environmental Marketing
• Direct Marketing
• Innovations in Marketing
• Digital Marketing